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By
Michelle Sathe
When does a grocery store become a dining hot spot? When that store
is Whole Foods Market. After almost two years in Valencia, the worlds
leading natural and organics food supermarket has attracted a local
contingent of foodies hungry for their unique mixture of freshness and
international appeal.
No wonder. Walking the food court is like taking a trip around the world.
In one corner, fresh sushi is being rolled alongside steaming noodle
dishes. Right next door, a wood-burning oven produces crispy, gourmet
pizza pies. In the middle of the court, theres a mile-long salad
bar boasting colorful produce and toppings, just before a customize-your-own
burrito station.
Craving comfort? A hot bar regularly features Indian and American specialties,
where fried chicken and mashed potatoes reside with chicken curry and
chana masala, while four varieties of homemade, simmering soups are
just around the corner. A full hot breakfast is available every morning
starting at 8 a.m., with rotating options ranging from tofu scramble
to crème brulee French toast to corned beef hash. Not that hungry?
A cappuccino bar and bakery offers lighter fare.
"Theres not so much a restaurant feel to our store as an
adventurous food experience. The atmosphere is very family-friendly
and the view from our west-facing windows as you dine in the evening
is most often a spectacular California sunset," said Tina Landrum,
Whole Foods Valencia marketing supervisor.
Wandering down the grocery aisles is an epicures delight. African
fair trade coffee, freshly caught Alaskan halibut, top-quality Australian
lamb, wine from South Africa and coconuts from Thailand, are just some
of the unique products available to Whole Foods Market shoppers. In
keeping with their mission and core values, the 40,000 square-foot store
also carries eco-friendly paper products, organically grown cotton and
hemp clothing, and natural beauty products.
"Our company was built by people who put the love of good food
and a strong sense of environmental stewardship above the pervasive
need to make lots of money. We have many private label lines, like 365
Organic, Whole Kids Organic, Whole Pantry, Whole Kitchen, and Whole
Ranch, that were created to provide excellent quality at very competitive
prices. Whole Foods Market believes that the true value of food is offering
both of these together," Landrum said.
Another cornerstone of the Whole Foods Market philosophy is education.
The Valencia store holds health fairs twice a year, a regular Kids Club
cooking class, and monthly seminars, with topics ranging from feng shui
to supplements to gluten-free diets. During the holidays, food demonstrations
provide customers with alternative and healthy recipe ideas, while the
seasons are catered to with festive store features, such as grilling
tips, tasty marinades, and whistle-wetting beverages for summer.
"There are many issues surrounding food, personal health, and the
environment that are truly community and global issues. When we educate
our customers, we all learn and are empowered as people," Landrum
said. "Whole Foods Market is about striving to make life better
through all of these avenues and food is the one thing that unites us."
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